Learn Digital Marketing from Basics to Advanced
Learn Digital Marketing and Performance Marketing at Deepti Education, Kandivali West. Master SEO, Social Media Marketing, Google Ads, Meta Ads, lead generation, analytics and AI marketing tools with practical training.
BEGIN YOUR JOURNEYComplete Digital Marketing Course Syllabus
Adobe Premiere Pro
Premiere Pro interface and workspace
Project setup and media import
Timeline editing
Video and audio transitions
Titles, text and captions
Color correction fundamentals
Audio enhancement
Promotional video editing
Reels, Shorts and YouTube video exports
Adobe Photoshop &
Premiere Pro interface and workspace
Project setup and media import
Timeline editing
Video and audio transitions
Titles, text and captions
Color correction fundamentals
Audio enhancement
Promotional video editing
Reels, Shorts and YouTube video exports
AI Video Creation
Introduction to AI-powered content creation
AI tools for marketing ideas and scripts
Video scripts and storyboards
Text-to-video and image-to-video fundamentals
AI voiceovers and subtitles
Promotional and product videos
Social media reels and short videos
AI-assisted editing and creative workflows
Responsible use of AI-generated content
Practical Projects and Assignments
Create a WordPress business website
Prepare an SEO-friendly website page
Optimize a Google Business Profile
Design social media posts using Canva
Create a promotional video using Premiere Pro
Plan a YouTube channel marketing strategy
Prepare a sample Google Ads campaign
Design a Meta lead generation campaign
Create a WhatsApp marketing communication plan
Develop an online store promotion strategy
Prepare a digital marketing performance report
Live advertising campaigns, paid tools and advanced features may depend on account access, budget and platform availability.
Career Opportunities After Digital Marketing Training
• Digital Marketing Executive
• SEO Executive
• Social Media Executive
• Performance Marketing Executive
• Google Ads Executive
• Meta Ads Campaign Executive
• Lead Generation Executive
• Content Marketing Executive
• YouTube Marketing Executive
• Video Editor
• Canva Graphic Designer
• WordPress Website Executive
• Freelance Digital Marketer
Website Creation with WordPress
Introduction to websites and domains
Hosting and WordPress installation
WordPress dashboard and themes
Pages, posts, menus and navigation
Plugins and website customization
Contact forms and landing pages
Website design for business promotion
Basic website SEO and optimization
Tools: WordPress, Elementor and Google Search Console.
Search Engine Optimization (SEO)
Introduction to SEO
Keyword research and search intent
Competitor and keyword analysis
On-page SEO
Off-page SEO and link-building fundamentals
Technical SEO basics
SEO titles, meta descriptions and headings
Image SEO and internal linking
Local SEO and Google Business Profile
Website performance and SEO reporting
Tools: Google Search Console, Google Analytics 4, Google Keyword Planner and relevant SEO research tools.
Social Media Marketing (SMM)
Social media marketing fundamentals
Facebook and Instagram page setup
Business profile optimization
Social media content planning
Post, reel and story creation
Social media calendars
Audience engagement strategies
Brand awareness and organic reach
Social media performance reporting
Platforms: Facebook, Instagram, LinkedIn and other relevant social platforms.
Email Marketing
Email marketing fundamentals
Building permission-based email lists
Newsletter creation
Promotional email campaigns
Welcome and follow-up emails
Email subject lines and calls to action
Audience segmentation
Email campaign performance analysis
Tools: Mailchimp and other suitable email marketing platforms.
Affiliate Marketing
Introduction to affiliate marketing
Affiliate networks and programs
Choosing a niche and products
Affiliate links and tracking
Content-based affiliate promotion
Blog and social media promotion
Affiliate marketing strategies
Understanding clicks, conversions and commissions
WhatsApp Marketing
WhatsApp Business account setup
Business profile optimization
Product and service catalog
Labels and customer organization
Quick replies and greeting messages
Customer follow-up strategies
Click-to-WhatsApp campaigns
Permission-based customer communication
Lead management and conversion tracking
Affiliate Marketing
Introduction to affiliate marketing
Affiliate networks and programs
Choosing a niche and products
Affiliate links and tracking
Content-based affiliate promotion
Blog and social media promotion
Affiliate marketing strategies
Understanding clicks, conversions and commissions
Google Ads
Introduction to Google Ads
Account and campaign setup
Keyword research and search intent
Search advertising campaigns
Ad copywriting and extensions/assets
Location and audience targeting
Campaign budgeting and bidding
Conversion tracking fundamentals
Campaign optimization
Performance reports and lead tracking
Meta Ads – Facebook and Instagram Advertising
Introduction to Meta advertising
Meta Ads Manager fundamentals
Campaign objectives and structure
Audience targeting
Image, carousel and video ads
Lead generation campaigns
Website traffic campaigns
Click-to-WhatsApp ads
Budgeting and placements
Retargeting fundamentals
Ad performance analysis and optimization
Performance Marketing
Introduction to performance marketing
Marketing funnels and customer journeys
Lead generation strategies
Campaign planning and budgeting
Cost per click (CPC)
Cost per lead (CPL)
Conversion rate (CVR)
Return on ad spend (ROAS)
Conversion tracking and reporting
A/B testing fundamentals
Campaign optimization and ROI analysis
Performance Marketing
Introduction to performance marketing
Marketing funnels and customer journeys
Lead generation strategies
Campaign planning and budgeting
Cost per click (CPC)
Cost per lead (CPL)
Conversion rate (CVR)
Return on ad spend (ROAS)
Conversion tracking and reporting
A/B testing fundamentals
Campaign optimization and ROI analysis
Online Store and E-commerce Marketing
Introduction to e-commerce
Online store planning
Product listing and descriptions
Product images and promotional creatives
Categories and product organization
E-commerce SEO fundamentals
Online store promotion
Shopping and sales campaign fundamentals
Cart recovery strategies
Product promotion through social media
Content Marketing
Content marketing fundamentals
Content strategy and planning
Blog writing and website content
SEO-friendly content creation
Social media captions and hooks
Content calendars
Promotional and educational content
Calls to action
Content repurposing
Content performance measurement
YouTube Marketing
YouTube channel creation and setup
Channel branding and optimization
SEO-friendly video titles and descriptions
Keyword research for YouTube
Thumbnail design
Video content planning
Shorts and long-form video strategy
Playlists and audience engagement
YouTube Analytics
YouTube advertising fundamentals
YouTube Ads
Video Editing
Video editing fundamentals
Importing and organizing media
Cutting, trimming and arranging clips
Transitions and effects
Text, titles and subtitles
Audio editing and background music
Reels and YouTube Shorts editing
Promotional video creation
Export settings for social media
Adobe Premiere Pro
Premiere Pro interface and workspace
Project setup and media import
Timeline editing
Video and audio transitions
Titles, text and captions
Color correction fundamentals
Audio enhancement
Promotional video editing
Reels, Shorts and YouTube video exports
Adobe Photoshop &
Premiere Pro interface and workspace
Project setup and media import
Timeline editing
Video and audio transitions
Titles, text and captions
Color correction fundamentals
Audio enhancement
Promotional video editing
Reels, Shorts and YouTube video exports
AI Video Creation
Introduction to AI-powered content creation
AI tools for marketing ideas and scripts
Video scripts and storyboards
Text-to-video and image-to-video fundamentals
AI voiceovers and subtitles
Promotional and product videos
Social media reels and short videos
AI-assisted editing and creative workflows
Responsible use of AI-generated content
Practical Projects and Assignments
Create a WordPress business website
Prepare an SEO-friendly website page
Optimize a Google Business Profile
Design social media posts using Canva
Create a promotional video using Premiere Pro
Plan a YouTube channel marketing strategy
Prepare a sample Google Ads campaign
Design a Meta lead generation campaign
Create a WhatsApp marketing communication plan
Develop an online store promotion strategy
Prepare a digital marketing performance report
Live advertising campaigns, paid tools and advanced features may depend on account access, budget and platform availability.
Career Opportunities After Digital Marketing Training
• Digital Marketing Executive
• SEO Executive
• Social Media Executive
• Performance Marketing Executive
• Google Ads Executive
• Meta Ads Campaign Executive
• Lead Generation Executive
• Content Marketing Executive
• YouTube Marketing Executive
• Video Editor
• Canva Graphic Designer
• WordPress Website Executive
• Freelance Digital Marketer
Website Creation with WordPress
Introduction to websites and domains
Hosting and WordPress installation
WordPress dashboard and themes
Pages, posts, menus and navigation
Plugins and website customization
Contact forms and landing pages
Website design for business promotion
Basic website SEO and optimization
Tools: WordPress, Elementor and Google Search Console.
Search Engine Optimization (SEO)
Introduction to SEO
Keyword research and search intent
Competitor and keyword analysis
On-page SEO
Off-page SEO and link-building fundamentals
Technical SEO basics
SEO titles, meta descriptions and headings
Image SEO and internal linking
Local SEO and Google Business Profile
Website performance and SEO reporting
Tools: Google Search Console, Google Analytics 4, Google Keyword Planner and relevant SEO research tools.
Social Media Marketing (SMM)
Social media marketing fundamentals
Facebook and Instagram page setup
Business profile optimization
Social media content planning
Post, reel and story creation
Social media calendars
Audience engagement strategies
Brand awareness and organic reach
Social media performance reporting
Platforms: Facebook, Instagram, LinkedIn and other relevant social platforms.
Email Marketing
Email marketing fundamentals
Building permission-based email lists
Newsletter creation
Promotional email campaigns
Welcome and follow-up emails
Email subject lines and calls to action
Audience segmentation
Email campaign performance analysis
Tools: Mailchimp and other suitable email marketing platforms.
Affiliate Marketing
Introduction to affiliate marketing
Affiliate networks and programs
Choosing a niche and products
Affiliate links and tracking
Content-based affiliate promotion
Blog and social media promotion
Affiliate marketing strategies
Understanding clicks, conversions and commissions
WhatsApp Marketing
WhatsApp Business account setup
Business profile optimization
Product and service catalog
Labels and customer organization
Quick replies and greeting messages
Customer follow-up strategies
Click-to-WhatsApp campaigns
Permission-based customer communication
Lead management and conversion tracking
Affiliate Marketing
Introduction to affiliate marketing
Affiliate networks and programs
Choosing a niche and products
Affiliate links and tracking
Content-based affiliate promotion
Blog and social media promotion
Affiliate marketing strategies
Understanding clicks, conversions and commissions
Google Ads
Introduction to Google Ads
Account and campaign setup
Keyword research and search intent
Search advertising campaigns
Ad copywriting and extensions/assets
Location and audience targeting
Campaign budgeting and bidding
Conversion tracking fundamentals
Campaign optimization
Performance reports and lead tracking
Meta Ads – Facebook and Instagram Advertising
Introduction to Meta advertising
Meta Ads Manager fundamentals
Campaign objectives and structure
Audience targeting
Image, carousel and video ads
Lead generation campaigns
Website traffic campaigns
Click-to-WhatsApp ads
Budgeting and placements
Retargeting fundamentals
Ad performance analysis and optimization
Performance Marketing
Introduction to performance marketing
Marketing funnels and customer journeys
Lead generation strategies
Campaign planning and budgeting
Cost per click (CPC)
Cost per lead (CPL)
Conversion rate (CVR)
Return on ad spend (ROAS)
Conversion tracking and reporting
A/B testing fundamentals
Campaign optimization and ROI analysis
Performance Marketing
Introduction to performance marketing
Marketing funnels and customer journeys
Lead generation strategies
Campaign planning and budgeting
Cost per click (CPC)
Cost per lead (CPL)
Conversion rate (CVR)
Return on ad spend (ROAS)
Conversion tracking and reporting
A/B testing fundamentals
Campaign optimization and ROI analysis
Online Store and E-commerce Marketing
Introduction to e-commerce
Online store planning
Product listing and descriptions
Product images and promotional creatives
Categories and product organization
E-commerce SEO fundamentals
Online store promotion
Shopping and sales campaign fundamentals
Cart recovery strategies
Product promotion through social media
Content Marketing
Content marketing fundamentals
Content strategy and planning
Blog writing and website content
SEO-friendly content creation
Social media captions and hooks
Content calendars
Promotional and educational content
Calls to action
Content repurposing
Content performance measurement
YouTube Marketing
YouTube channel creation and setup
Channel branding and optimization
SEO-friendly video titles and descriptions
Keyword research for YouTube
Thumbnail design
Video content planning
Shorts and long-form video strategy
Playlists and audience engagement
YouTube Analytics
YouTube advertising fundamentals
YouTube Ads
Video Editing
Video editing fundamentals
Importing and organizing media
Cutting, trimming and arranging clips
Transitions and effects
Text, titles and subtitles
Audio editing and background music
Reels and YouTube Shorts editing
Promotional video creation
Export settings for social media
Adobe Premiere Pro
Premiere Pro interface and workspace
Project setup and media import
Timeline editing
Video and audio transitions
Titles, text and captions
Color correction fundamentals
Audio enhancement
Promotional video editing
Reels, Shorts and YouTube video exports
Adobe Photoshop &
Premiere Pro interface and workspace
Project setup and media import
Timeline editing
Video and audio transitions
Titles, text and captions
Color correction fundamentals
Audio enhancement
Promotional video editing
Reels, Shorts and YouTube video exports
AI Video Creation
Introduction to AI-powered content creation
AI tools for marketing ideas and scripts
Video scripts and storyboards
Text-to-video and image-to-video fundamentals
AI voiceovers and subtitles
Promotional and product videos
Social media reels and short videos
AI-assisted editing and creative workflows
Responsible use of AI-generated content
Practical Projects and Assignments
Create a WordPress business website
Prepare an SEO-friendly website page
Optimize a Google Business Profile
Design social media posts using Canva
Create a promotional video using Premiere Pro
Plan a YouTube channel marketing strategy
Prepare a sample Google Ads campaign
Design a Meta lead generation campaign
Create a WhatsApp marketing communication plan
Develop an online store promotion strategy
Prepare a digital marketing performance report
Live advertising campaigns, paid tools and advanced features may depend on account access, budget and platform availability.
Career Opportunities After Digital Marketing Training
• Digital Marketing Executive
• SEO Executive
• Social Media Executive
• Performance Marketing Executive
• Google Ads Executive
• Meta Ads Campaign Executive
• Lead Generation Executive
• Content Marketing Executive
• YouTube Marketing Executive
• Video Editor
• Canva Graphic Designer
• WordPress Website Executive
• Freelance Digital Marketer
Why Choose Deepti Education?
Choose Deepti Education in Kandivali West, Mumbai, for practical, job-oriented Digital Marketing and Performance Marketing training. Learn WordPress website creation, SEO, social media marketing, Google Ads, Meta Ads, email marketing, WhatsApp marketing, affiliate marketing, content marketing, YouTube marketing, video editing, Canva, Photoshop, Adobe Premiere Pro and AI video creation. Develop practical skills through assignments and marketing projects, understand lead generation and campaign optimization, and prepare for digital marketing career opportunities. Attend a demo class, check the teaching quality, and then decide to enroll.
Location: Near Dahanukarwadi Metro Station, Kandivali West, Mumbai
Choose Deepti Education for a job-oriented Digital Marketing and Performance Marketing Course in Kandivali West, Mumbai. Learn WordPress website creation, SEO, Social Media Marketing (SMM), Google Ads, Meta Ads, email marketing, affiliate marketing, WhatsApp marketing, content marketing, YouTube marketing, online store promotion, video editing, Adobe Premiere Pro, Photoshop, Canva and AI video creation. Gain practical knowledge of lead generation, digital advertising, campaign optimization and business growth strategies through hands-on assignments and projects. If you are looking for digital marketing classes near Dahanukarwadi Metro Station, join Deepti Education to develop industry-relevant skills. Book your demo class today and check the teaching quality before enrollment! Call or WhatsApp 8291246494